Perspective Driven Business & Strategy

There is an accepted and fundamental truth - Business is not easy. If it were, we would see significantly lower failure rates. Why then do some business men and women make it look easy? What is it about then that gives them the ability to drive a business forward with success while many other in similar industries appear to be struggling and failing? It is often easy to consider the external factors such as competition, supply, demand, e.t.c. Failing that, we consider internal factors such as resources, staffing, experience, finance. Rarely do we delve deep to consider the mindset and perspective of those responsible for business growth.

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